Salespeople will do everything just to convince customers to make the big purchase. But when companies make a culture where sales must be closed no matter what the cost is, it can drive away customers and all their efforts may be put to waste.
Image source: powertwo.org
When bosses push their employees to practice hard selling, this is what happens to their business:
Turned-off customers
Customers who are continuously fed by persuasion and unwanted advice walk away eventually. Some of them feel that they are used and abused. With their unwanted experiences, they will look for a different company that will not respect their needs as consumers.
Image source: telegraph.co.uk
Lower sales
Hard selling can be good for short-term sales, but not for long-term sales that require a good client relationship. When people are forced to buy something they do not want, they feel that the company just wants their money.
Stressed and unhappy employees
Chances are, employees do not like the technique themselves. Some of them dislike how they are brought up to get customers because they, too, are customers themselves. Forcing hard sell strategies on employees give them a low morale. This results in high employee turnover for the company.
Bad company branding
Building a good brand takes years and experience. But a single bad practice like hard selling can bring a good brand down. Companies may earn a bad image not just with consumers but with the employees as well.
Aaron Michael Hartfield Murrieta has been in the sales industry for years. Learn more techniques on how to improve a company’s sales strategies by visiting this blog.
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