Why Hard Selling Can Hurt Businesses

Salespeople will do everything just to convince customers to make the big purchase. But when companies make a culture where sales must be closed no matter what the cost is, it can drive away customers and all their efforts may be put to waste.

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When bosses push their employees to practice hard selling, this is what happens to their business:

Turned-off customers

Customers who are continuously fed by persuasion and unwanted advice walk away eventually. Some of them feel that they are used and abused. With their unwanted experiences, they will look for a different company that will not respect their needs as consumers.

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Lower sales

Hard selling can be good for short-term sales, but not for long-term sales that require a good client relationship. When people are forced to buy something they do not want, they feel that the company just wants their money.

Stressed and unhappy employees

Chances are, employees do not like the technique themselves. Some of them dislike how they are brought up to get customers because they, too, are customers themselves. Forcing hard sell strategies on employees give them a low morale. This results in high employee turnover for the company.

Bad company branding

Building a good brand takes years and experience. But a single bad practice like hard selling can bring a good brand down. Companies may earn a bad image not just with consumers but with the employees as well.

Aaron Michael Hartfield Murrieta has been in the sales industry for years. Learn more techniques on how to improve a company’s sales strategies by visiting this blog.

The Attitude: Traits Of Successful Salespeople

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Many tasks in business are automated or handled by technology, but handling sales is a task that requires real people with great skills. What separates a great sales representative from the rest? Here are traits successful salespeople have in common.

They sincerely care for their customers. They are not just about bringing the money for themselves and the company. Great salespeople understand their customers’ circumstances and goals.

They have mastered multitasking. Multitasking is hard, but great salespeople know how to handle their time while juggling all their work and personal activities. Multitaskers have everything sorted out—may it be their files, schedules, and other requirements. They are efficient, and they perform well.

They do not come off as pushy. Good salespeople are confident, and they do not perform hard selling. They simply show or demonstrate the advantages of their product, and customers buy because they’ve seen how it works.

They show up prepared. These individuals are prepared to go to battle wherever, whenever possible. They are not afraid to take sales calls and meetings at any time of day. They know their product so well that they do not need computers and other props to present the product they are selling.

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They are good listeners and learners. Great salespeople are good listeners and learners. They acknowledge that they are good in what they do, but they are not afraid to try something new. They listen to the advice of their seniors, and they also learn things from their customers. Every opportunity for them is a chance to learn.

Aaron Michael Hartfield Murrieta is a dedicated and committed sales professional and family man. Learn more about the sales industry and other similar topics by subscribing to this blog.