Friday, March 17, 2017

Do Business Cards Still Matter?

In today’s world, majority of transactions are digital. Contract signing, meetings, and even networking can be done with a few clicks on a computer or a smartphone. But there is one thing in print that still matters in the sales industry—the business card.

Here are reasons the business card is still important:

A business card can make a great first impression
A potential prospect or connection will have a great first impression on the sales professional and their company with the help of a business card. Business cards serve as a mini-resume for sales professionals. It’s more than just contact details written on a tiny piece of paper, it’s a company’s way of promoting itself as well.

Image source: dailymail.co.uk

Sharing contact information digitally can make the transaction feel impersonal
Sales is about creating real connections. When people send their contact information through text or e-mail, it can be convenient, but it is also impersonal. Business cards can strike a conversation between individuals, which can end in lasting relationships.

Image source: jctravel.com.au

Business cards are vital in establishing professional relationships in other countries
Exchanging business cards is a vital part in establishing professional relationships in different cultures. In East Asian countries like Hong Kong, Japan, or South Korea, a business card shows how people present themselves and their business.

Aaron Michael Hartfield Murrieta Is a seasoned sales professional. Visit this blog for similar articles.

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